The manifesto that sparked a movement.

The year was 2017. It was just over a year after I quit my corporate job, and I had a handful of marketing consulting clients under my belt. I was operating under a business name that I outgrew (another story for another time), and was struggling to come up with a new business name. One night it hit me: I am co-creative. We are co-creative. Practically speaking, yes, we are a creative co(mpany). But more than that, I saw myself moving more into the feminine paradigm of co-creation. Practical and paradigm-shifting, just my style.


February 1, 2024

Reading Time

6 minutes



In my experience, the best time to write is between 1-3am. (Do you ever have those nights where your brain can't turn off until you unleash the words that are on repeat?) I had just come up with the new company name, Studio Co.Creative, but was still having a hard time answering the question "what do you do?" One night, after asking myself that question the 392714th time, the words started to pour out.

I pulled out my notebook, trying to keep up with the pace of the words that were flowing through my mind. I wrote unfiltered, and haven't made an edit since. That night in November 2017 the original Co.Creative Manifesto was born, and to this day – a few rebrands and a few hundred projects later – the words are still just as true.

Clearly the manifesto struck a chord with others, too; I was amazed to see it on the list of the world's top 1000 Manifestos.

As we launch the new Soulbrand Studio brand and website, I wanted to document this manifesto here. These are our origins. The video at the bottom was our original team. Who we are today is a product of us speaking and living our truth the whole way through, just what we want to help inspire our clients to do too. The road isn't easy, but man, is it worth it.

The Manifesto

Everywhere you look, you’re seeing the product of marketing. In a world where you’re constantly encouraged to buy more, we believe there is a new way, a way that’s rooted in connection and co-creation.

Entrepreneurs are faced with an interesting challenge in today's technology-based world. It's never been easier to create a business, but all of the tools and platforms that we have access to can be overwhelming. There's always a new trend, a new strategy, a new tip to try.

Heart-centred entrepreneurs have an even harder challenge to overcome. How do we allow our gifts - our light - to translate into the online sphere? How do we balance traditional "marketing strategy" with nontraditional business?

We won’t argue that mainstream marketing strategies work. But even with the most technically perfect strategy, if it doesn’t resonate with the heart and soul of your business - let’s find a different way. Being more real, less perfect, more relatable and approachable, we find our purpose and impact.

We believe in energy. vibration. resonance. We believe in what we call the lighthouse effect: your tribe will arrive in your harbour, so long as you are authentically shining your light. And ultimately, we believe in co-creation (in case you couldn't tell). Co-creation means not only collaborating with each other and others to help you shine, but also co-conspiring, if you will, with forces seen and unseen. The earth. The cosmos. The seasons and cycles. The true source of inspiration.

So, what does this mean for you? It means that we want to uncover the best and truest version of your brand. The best and truest version of you. Chisel it away, polish it up, and put it out in the world so that those who need you can find you.

We won’t promise you perfect, but we can promise you beauty. Because beauty is found in truth.  In purpose. In service. And in great Instagram grids.

We are an anti-marketing marketing agency.

We are the ones who do things differently.

We are inspired and we are inspiring.

We are spiritual AND bad-ass.

We are beauty-makers and visionaries.

We are Co.Creative.

The Manifesto, brought to life:


Robyn James

Founder & CEO

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