Building brands from the soul up. Unlock your next level of success with true-to-you branding & marketing.
The Brand
Capsule
a brand development system that aligns soul, strategy & style
When entrepreneurs & leaders uncover who they are as a business and a brand — both innately and aspirationally — they are able to step into a deeper level of authenticity and alignment, magnetizing the right people into their world.
The Brand Capsule® is the mirror that creates this new level of clarity. It draws out the truest and most beautiful parts of your business, connecting it with a workable strategy and drool-worthy designs that become the guiding light for every creative & strategic decision to come.
More than a standard brand strategy or logo development process, The Brand Capsule® is your business strategy through the lens of your brand. It is our signature service that we have been delivering and refining for nearly a decade, helping dozens of purpose-driven brands step into their next level of success.
Brand Strategy
Brand Identity
Brand Guidelines
The Marketing
Capsule
Aligning your brand, your message, and your marketing
Where your brand strategy is the foundation of your (business) home, your marketing strategy is how you invite guests over for a party.
We coined the term Lighthouse Marketing to capture the essence of our core marketing principle. In the wise words of Anne Lamott, "Lighthouses don't go running all over an island looking for boats to save; they just stand there shining." We want your Soulbrand™️ to authentically shine its light and sound its truth so that the best, most aligned, most expansive clients and opportunities land in your harbour.
We do this by pairing in-depth marketing strategies (digital & content, and traditional as needed) with strategic storytelling, crafting key messaging for your marketing initiatives. And as with all our Capsule collections, your final assets will be presented in beautiful, workable designs & templates to inspire your implementation.
Digital Strategy
Content Strategy
Key Messaging
The Content
Capsule
seasonal, ready-to-post content collections
This is for the entrepreneur who is too busy selling and serving to worry about consistent social media posting. Designed as a quarterly subscription, we will deliver 36 ready-to-post pieces of content, sized and designed in alignment with your core social media platforms. (And if you want our two cents on what your core platforms should be, we've got you.)
Every quarter, we'll ask for a list of any upcoming launches, promotions, or events to factor into our content creation; and every month, we'll review the post analytics to continue refining your unique success formula. We'll also coordinate with your photographer or videographer for any brand shoots to ensure that the creative direction is cohesive.
And because we know you'll want to create your own social media posts when the mood hits, we will deliver your pieces alongside customized content guidelines so you can be sure you're always on-brand and on-strategy. We have an exclusive Help Desk open for you too, in case any questions come up along the way.
Branded Content
Creative Direction
Content Guidelines
Complimentary
Services
a Curated selection of services to keep the momentum going
Having served solopreneurs and small business for over eight years, we've learned a thing or two about what leaders need to succeed. Our consulting retainers are designed as a follow-up to The Marketing Capsule, where we step in as your acting Marketing Director to oversee implementation and execution.
Our website design & development service brings your Brand Capsule® to life on the world wide web. Given that we've already created beautiful, strategic designs and on-brand copy, creating your customized website is a simple and streamlined process.
Lastly, if you have a product-based brand, boy-oh-boy can we have fun creating package designs for you (or any other form of print designs, for that matter).
Consulting
Website Design
Website Development
Package design